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Made history with the first-ever AI-created brand film, visualizing the origin of Geoffrey the Giraffe with OpenAI's Sora.
Making History Through Storytelling
In a landmark collaboration with Toys“R”Us, Native Foreign created the first-ever brand film using OpenAI’s Sora, reimagining the brand’s origin with cinematic heart. The story unfolds in a dream—where Geoffrey the Giraffe first visits a young Charles Lazarus in the early 1930s. With AI as the brush and story as the guide, we crafted an emotionally rich narrative that honors heritage while redefining what’s creatively possible.
A Viral Triumph Without Ad Spend
The film made waves immediately, soaring to #1 on Google Trends and earning over 1.4 billion impressions—all organically. As reported by The Wall Street Journal, it sparked global conversation about AI’s role in advertising . Beyond the metrics, it demonstrated how AI can be harnessed with emotional sophistication and historical reverence, marking a landmark moment for brand storytelling.
