CLIENT
Carl's Jr. & Paris Hilton
SERVICE
Commercials
Paris Hilton Famous Starwash
Our Superbowl commercial sequel reuintes Paris Hilton with Carl's Jr. after 20 years, for a Hybrid AI campaign.
Reviving an Icon with Playful AI Storytelling
When Carl’s Jr. set out to relaunch its Famous Star Burger with a buy‑one‑get‑one‑for‑$1 deal, they called back an early‑2000s icon for a playful sequel. Paris Hilton, who helped define the brand’s original cultural footprint, returned in a fresh commercial that both honors the past and reimagines it for today. The spot brings audiences back to the Famous Starwash with Paris delivering energy, humor, and a sense of fun that aligns perfectly with Carl’s Jr.’s bold brand voice.
Blending Nostalgia with Strategic Impact
Rather than just retreading the original, this sequel creatively taps into collective memory while generating new cultural buzz. By placing Paris at the center of a memorable, tongue‑in‑cheek narrative, the campaign extends beyond a simple promotion and becomes something people talk about. The commercial debuted across key channels with strategic timing, turning brand heritage into modern momentum and reinforcing Carl’s Jr.’s position as a culturally connected, conversation‑driving brand moment.
